Isidro Fainé, president of the ”la Caixa” Banking Foundation, presents the entity's new communication campaign that wishes to acknowledge the importance of research for people's well-being and the contribution made by scientists who devote their lives to fighting diseases and looking after one of our most precious possessions: our health.
The ads feature some of the most important Spanish international researchers, all working closely with the ”la Caixa” Banking Foundation: Josep Baselga (cancer); María Blasco (cancer); Valentí Fuster (cardiology); Maite Mendioroz (Alzheimer's disease); Eduard Gratacós (fetal medicine); Bonaventura Clotet (AIDS) and Pedro Alonso (malaria and poverty-related diseases).
The ”la Caixa” Banking Foundation wishes to make a direct impact on society's well-being, and so its Strategic Plan 2016-2019 prioritises investment in research and envisages tripling its budget up to 90 million Euros in 2019.
"For the ”la Caixa” Banking Foundation, publicity campaigns are so much more than advertising. We wish to use them to raise awareness and rally society. In this case, we are doing it to promote the role of research and the importance of sponsorship in the fight against the widest-spread diseases. We recognise and whole-heartedly support the essential work of our scientists," explains the president of the ”la Caixa” Banking Foundation, Isidro Fainé.