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Thursday, 17 April 2014
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Barcelona, Friday 3 October 2003 "La Caixa", new official sponsor of FC Barcelona
“La Caixa” and FC Barcelona have signed a collaborative agreement according to which the financial entity is to join the group of official sponsors of the Club. The financial entity continues to be an Honorary Member of the FC Barcelona. The agreement was signed today by Joan Laporta, president of FC Barcelona and by Isidro Fainé, CEO of “la Caixa”.

The agreement is part of the Club’s new Sponsorship program, whose objective is to associate large national and international companies with the sports entity to further its economic goals. “La Caixa”, as an Official Sponsor, will enjoy benefits such as marketing rights, advertising, hospitality and exclusivity in the banking sector.

“La Caixa” and FC Barcelona have expanded their contract for the issuing of payment cards and have agreed to the launch of a new financial card: the Visa Gold exclusively for members and Gent del Barça (Barça People). The new card will be free and will include exclusive benefits such as the opportunity to buy tickets for the Barça-Madrid match or to exchange points for items bearing the Barça brand name.

The Visa Gold exclusively for members and Gent del Barça is a card geared to payment in installments with a fixed monthly rate including capital and interest, which the customer can modify. The customer has the option of a card with a “flat rate”, which spreads the payment effort throughout the year.

The financial card and the Gent del Barça card can be ordered at any office in the “la Caixa” branch network and at www.lacaixa.es and www.fcbarcelona.com

The new card complements the Visa Barça already on the market in different varieties and available to other fans of the Club.
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